Product-Market Fit Survey Generator
Create a PMF survey using the Sean Ellis test. The gold standard for measuring product-market fit.
The 40% Rule
If 40% or more of surveyed users say they would be "very disappointed" without your product, you have achieved product-market fit. This benchmark comes from Sean Ellis, who coined the term "growth hacking" and tested it across hundreds of startups.
Select Survey Questions
Core PMF Questions (Required)
Additional Questions (Optional)
What is Product-Market Fit?
Product-market fit (PMF) is the degree to which a product satisfies a strong market demand. It is the point where your product is so valuable to your target customers that they would be significantly impacted if it disappeared.
The Sean Ellis Test
Sean Ellis developed a simple survey question to measure PMF: "How would you feel if you could no longer use [product]?" with answers of Very disappointed, Somewhat disappointed, or Not disappointed. After surveying users at hundreds of startups, he found that companies with at least 40% answering "very disappointed" almost always achieved sustainable growth.
When to Run This Survey
Run the PMF survey after users have had meaningful engagement with your product - typically after they have used it at least 2-3 times. Survey your most active users first, as they will give you the clearest signal. Aim for at least 40-50 responses for statistical significance.
Go Beyond Surveys
The PMF survey is a snapshot. IdeaLift gives you continuous product-market fit signals by capturing feedback from Slack, Discord, and support tickets every day.
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